Sasha Fay

Director, Data Science & Research


Sasha leads a team of data scientists across the Media and Digital Media groups on how they can leverage machine learning to solve some of Cineplex Digital Media’s toughest problems. Sasha was part of the team that developed Cineplex Digital Media’s first machine learning product that recommended media ads at the right time to the right person. Besides her life as a data scientist, she is an avid believer and active contributor towards growing women in STEM. Sasha is a member of Data for Good, University of Waterloo's Women in Math and Waterloo Women's Impact Network. 

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