- Rob Lucas, based in Edmonton, Alberta, serves as a Principal Solutions Consultant for Dell Technologies. He is part of an elite global team of a hundred, renowned as the top presales technical leader within the company. Since joining Dell in 2011, he has progressed from overseeing public accounts in western Canada to now steering significant business and training initiatives nationwide. Additionally, Rob advises the Canadian Senior Leadership team, crafts global presales training materials, and contributes to the council setting the global trajectory for Generative AI in presales. Prior to Dell, Rob managed IT for the University of Alberta's Faculty of Science and has held roles in computing science administration. He possesses two Computer Science degrees, including a Master's specializing in Artificial Intelligence.