Maxime Guy

Associate Director, Analytics & Insights

Air Miles

As Associate Director of Partner Analytics, Maxime Guy leads the analytics team in supporting AIR MILES Partners spanning a broad set of verticals including fuel, home improvement, pharmaceuticals, and liquor. Maxime’s team is responsible for driving value to Partners in achieving their loyalty objectives through KPI reporting, campaign performance analytics, and building and deploying data models.

Maxime has extensive experience in loyalty analytics on both the earn and redeem lanes. Prior to AIR MILES, Maxime was an analytics consultant for clients across the telecommunications, transport, energy, and financial industries.

Maxime holds a Bachelor of Mathematics and Statistics, and Masters in Business Intelligence.

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