With customer interacting with the brands across various channels and touchpoints, creating personalized experience by deriving insights from unified profiles is very important. However, the customer data is mostly fragmented and scattered across different systems. Additionally, the constantly evolving landscape of compliance, privacy, and cookie regulations only adds to the complexity of the situation. Thanks to Customer Data Platform and its unique position in the data eco system for solving most of these business challenges effectively. In this sessions, let’s examine what a CDP is and how its positioned in a data ecosystem. Then, lets also cover how it enhances customer experience in the digital-first era with some classic business use cases.