Digital Transformation Expert. Frugal Innovator.
Product Lead of Virtual Assistant & Messaging portfolio at Rogers, currently Sabih is leading AI-driven customer support transformations for Canada’s No. 1 telecommunications brand.
A seasoned digital business leader with over 10 years of experience in innovation & transformation management in the telecom & advertising industries, Sabih was an award-winning Adman (with Ogilvy) before switching sides to become a Product Owner.
Over the past few years, Sabih has successfully launched and managed multiple new digital products & services across Conversational Interfaces, E-commerce, Mobile Advertising & Digital Payments in North America (Canada) & Asia (Bangladesh, India, Malaysia).
Curious, always learning and seeking new business adventures at every step, Sabih is a strong supporter of frugal innovation at work. Modesty, team-first & seeing it through are his 3 biggest pillars for career. Fanboy of the Terminator prophecy & forever in search of the elusive work-life-balance, Sabih currently resides in Oakville with his wife and their 3 year old train-enthusiast.