Renata Policicio

Vice President, Research And Insights, Global Markets


Renata Policicio leads the Research and Insights group for ESPN's Global Markets. Based at the company's New York offices, she leads the research and analytics international team, responsible for providing strategic and actionable guidance to advance ESPN's brand, understanding of the sports landscape, and drive growth in ESPN's revenue-generating business units in more than 30 different countries. She is a multi-cultural professional with over 20 years of experience at major Fortune 500 companies such as Disney ESPN, Warner Media, Microsoft and advertising agencies. With Specialization in consumer behavior and neuromarketing, she has an MBA in Business and Marketing and a bachelor's degree in Communications.