As Vice President of Marketing, Nada oversees customer acquisition, retention, and brand marketing for AMC Networks’ premium streaming services, Sundance Now and Shudder.
With over 18 years of digital marketing experience, Nada has employed a data-driven, performance-marketing, and customer-centric sensibility to successfully grow revenue, audience, digital traffic, and digital community engagement for both large and small companies. Nada’s ability to multi-task and execute across multiple marketing channels has helped increase Shudder and Sundance Now subscribers by almost 1000% since she joined the company.
Prior to joining AMC Networks, Nada was the Chief Marketing Officer of a digital startup backed by Conde Nast, which was focused on helping Millennials pursue their career passions. Prior to that, she led acquisition and brand marketing for a new Digital Studios unit at Hearst, which was charged with launching innovative video subscription businesses.
Nada has a proven track record in developing ROI-positive digital strategies for a broad range of large B2B, CPG, and media companies, including Kaplan, NBC Universal, iVillage, Johnson & Johnson, Dunkin Donuts, and Hershey’s. She began her work in digital media as a key public servant responsible for leading portions of the Government of Canada’s “Government Online” initiatives in 2001.