Laura Manes

VP Strategy, Innovation & Enterprise Analytics


Laura is a seasoned brand and business strategist with 13 years of experience leading change at major Canadian and US-based organizations. She is passionate about creating extraordinary retail customer experiences with a strong track record in customer-led competitive strategy, store network optimization, data-driven customer experience improvement, and strategic planning and performance measurement.

Prior to joining the LCBO, Laura was a Principal Business Strategist at Jackman Reinvents and a Case Team Leader at Bain & Company.

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